A 1-day or 2-day facilitated workshop to identify and prioritize the categories the organization will pursue in order to secure the optimum value and advantage. Designed to maximize the impact by utilizing the knowledge and insight of key individuals within the company with experience of the organization’s current spend and suppliers, this workshop provides a guided journey to structuring a new strategic roadmap for the short to medium term.

The workshop is designed to be run with typically 5-7 of your most senior or experienced individuals equipped with, if possible, any spend data you might have together with a knowledge of what the company is trying to achieve. Initially the workshop takes the team through a carefully facilitated process to determine or validate category scope and definitions to create a discrete list of market facing categories and the level at which categories will be worked on.

Using our multi-dimensional category opportunity analysis tool, the agreed categories are systematically evaluated to determine and agree those that have the potential to contribute the greatest value and what might be required to realize this. Finally we identify the priorities for action and agree a short to medium term roadmap.

The facilitated Category Segmentation and Opportunity Analysis workshop can deliver exceptional results and provide impactful strategic direction and planning in just one or two days. With the right people assembled and some good basic data, this single workshop can achieve the same or better results as entire big programs of work by large consulting firms. Category segmentation and opportunity analysis is typically deployed as part of a wider governance approach. Workshop duration as agreed and according to specific objectives or scale of work involved.